You need to act within a plan in order to get a performance that is higher than expected in social media studies and to always share the same standard. Planing the content you will share in social channels and proceeding through a calendar helps you increase the recycling you receive from these channels, while enabling you to see which activities are giving you good results and creating better strategies for the future periods.
There are topics you need to know and pay attention to when creating a calendar for sharing on social platforms. In this guide, we will focus on these issues.
Why should you create a social media content calendar?
You need this content calendar to be able to manage time and make your content available on time. Knowing what content to share on social channels in which time frames helps you prepare these content on time.
When you create this calendar, it is easier for you to manage your team and follow their work. You can see how intensely your team will work, as well as follow which jobs they have completed on this calendar.
You will see successful campaigns
You can also analyze your campaigns with successful results by following the contents on the calendar. If a wide-time study has been done, you can re-share these campaigns in social channels in the future, and receive recycling from your new followers.
Large campaigns require planning
There should be a preliminary preparation process for big campaigns on social channels. This requires a certain planning. When you create your calendar, you can start making your preliminary preparations earlier by making a planning for your big campaigns that you will prepare in the future.
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Things to consider when creating a calendar
Know your target audience well
In order for your content to be in demand, you need to know your target audience well. It allows you to closely monitor which social networks your target audience is actively involved in, which topics show more interest, their demographic structures and the time periods they are active, and determine the concept and content of the content you will create for social channels.
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In cases where you cannot turn to their interests, your return on investment will start to decrease as it will be very difficult for you to get the feedback you expect from the posts you make.
Decide what content to publish
After doing your research on your target audience, you need to decide what type of content to share on social networks. You need to decide on many topics such as the concept of these contents, how many of the contents will be focused on sales, how many will be interaction-oriented, and content formats at the planning stage.
While creating your plan, make sure to determine the main purpose of each content. The purpose of all your posts does not have to be sales-oriented. By engaging in engagement and new followers, you can also share to increase brand awareness. You should include your insights in your plans that will appeal to all these purposes.
Choose your sharing time frames well
In order to get the best recycling from your shares, you should take care to make these shares on the right days and hours. By taking advantage of the statistical features of the social networks you are active in, you can use these time frames for sharing in your social media calendars by analyzing in which time periods your followers are actively using these channels.
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In addition to these statistical data, you can find time intervals that will give you the best performance by measuring A / B tests yourself and measuring which time frames you have achieved higher recycling.