PPC, Cost Per Click in Turkish is one of the methods frequently used in internet advertising. PPC campaigns are used in advertising models in order to increase the efficiency of the ads and to manage the advertising budget more effectively.
Of course, these PPC studies may not always yield the expected results. Ad text, keywords, the message the ad uploads or the products advertised play an important role in the success of these campaigns. In this guide, we will discuss what you need to do when you cannot get the feedback you expect from your PPC advertising campaigns.
Related guide: Things to watch out for in your AdWords campaigns – Part 1
Related guide: What to watch out for in your AdWords campaigns – Part 2
Change your keywords
If you are not satisfied with the results of your PPC campaigns, one of the reasons you may not be getting recycled might be the keywords you use in ad text. Failure to use the right keywords or make incorrect match settings may result in your ads not appearing in search queries related to you. In addition, you may not be able to attract the users’ attention due to these keywords.
For this reason, you should especially examine your keywords in your campaigns that you cannot get recycled, and you should examine the performance of your ads in these search queries by doing different search queries.
In addition, you need to reconsider the matching settings of the keywords. These match settings may be one of the reasons why your ads are not appearing in search queries or the cost of the advertisement is increasing.
Related guide: How should you match Adwords ads? Section 1
Related guide: How should you match Adwords ads? Part 2
Edit your ad text
Apart from keywords, your ad text can also affect your recycling. Failure to provide correct messages, to promote the product well, or to have incompatibility with the keywords used may also cause users not to click on these ads or leave the site after clicking.
In addition, the contents of the arrival pages you refer to with the message you give may be incompatible. In such cases, it will be useful to review and rearrange your advertising messages. In these messages, you can especially emphasize:
Features of the product
Your benefits or opportunities
Call to action statements
Studying on these topics helps users better understand the product and your campaigns to better respond to their search queries.
Optimize your arrival pages
Your referral links and arrival pages in your advertising work also affect your recycling. The most important factor is that each advertising link is directed to the correct arrival page. Users can leave the site quickly if there is an inconsistency in the arrival page driven by the advertising content.
Besides, the details of the contents of your arrival pages are also important. You need to prepare the sections such as product photos, images, product descriptions in a carefully and interesting way and provide as much information as possible to the users about your product or service.
If you do not have problems with the keyword and ad text, your arrival pages may not offer the necessary content to the users. In this case, you should review these pages and better explain the benefits and benefits of the product to the users.
Stop the campaign
The method you will apply as a last resort will be to stop the campaign. If you do not get results after the applications we mentioned above, stopping this advertising campaign would be the best option. Thus, you will not waste your advertising budget.
Users may not be interested in the product in this campaign. Lack of interest can also cause the campaign to fail. In addition, you may find the advertising budget insufficient, or you may be out of season when the product attracts attention.
Continuously testing your PPC ad campaigns allows you to receive higher returns from these ads. For this reason, it will be the most effective method to perform A / B tests continuously, analyze your campaigns and organize your campaigns according to these results. It will also give you some ideas on how to test, create different ads on the same products, change your target audiences, and prepare your ads.